Four Keys To Car Dealer Advertising in 2020
Car dealer advertising isn't anything like it was 20 or 30 years ago. Before the advent and overwhelming popularity of the internet, dealers relied on a few traditional means to market their dealership. Those days are in the past. It's no longer sufficient to place...
How Well Do You Know The 5 Key Auto Shopping Moments?
There is no doubt that the internet has changed the way we shop and do business. Now, you can get almost anything you need online without ever having to leave home. However, there are still some things that require a trip to a dealer to make a purchase, like...
How Auto Dealers Can Bring in More Customers and Retain Them
Buying a car is a big decision for any person. People want to do everything in their power to ensure they make the right purchase. Given the prices involved, it’s hardly any surprise that people exercise caution when they are...
What Is the Modern Car Buyer Persona?
There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...
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Video Content Ideas for Each Stage of the Customer Journey
Video Content Is Essential To All Dealerships. And It Doesn't Require As Much Effort As You Think. Video marketing has reached the top of the mountain as king of all marketing mediums. In the automotive industry alone, consider that more than 40% of shoppers...
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